THE E MYTH REVISITED
KSh 950.00
Out of stock
Description
In The E-Myth Revisited, Michael E. Gerber dispels the myths surrounding starting and growing a small business. He explains why most small businesses fail and how entrepreneurs can avoid common pitfalls. Gerber introduces the concept of working “on” your business rather than “in” your business, emphasizing the importance of systems and processes to create scalable and sustainable growth.
Through this book, you’ll learn:
- The difference between being a technician (doing the work) and an entrepreneur (building the business).
- How to create systems that allow your business to run smoothly without your constant involvement.
- The essential steps to turn your business into a franchise prototype that can thrive without you.
- Strategies for managing and growing your business with a focus on efficiency, structure, and innovation.
Whether you’re just starting out or have been in business for years, The E-Myth Revisited offers valuable insights and tools to transform your entrepreneurial journey and build a business that works for you.
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