THE E MYTH REVISITED

KSh 950.00

The E-Myth Revisited by Michael E. Gerber challenges common misconceptions about entrepreneurship and provides a guide to building a successful, scalable business. Gerber emphasizes the importance of creating systems and working “on” your business, rather than just “in” it, to achieve long-term growth and efficiency. This book is a must-read for anyone looking to turn their small business into a thriving, sustainable enterprise.

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EAN: 978-0887307287 Category:

Description

In The E-Myth Revisited, Michael E. Gerber dispels the myths surrounding starting and growing a small business. He explains why most small businesses fail and how entrepreneurs can avoid common pitfalls. Gerber introduces the concept of working “on” your business rather than “in” your business, emphasizing the importance of systems and processes to create scalable and sustainable growth.

Through this book, you’ll learn:

  • The difference between being a technician (doing the work) and an entrepreneur (building the business).
  • How to create systems that allow your business to run smoothly without your constant involvement.
  • The essential steps to turn your business into a franchise prototype that can thrive without you.
  • Strategies for managing and growing your business with a focus on efficiency, structure, and innovation.

Whether you’re just starting out or have been in business for years, The E-Myth Revisited offers valuable insights and tools to transform your entrepreneurial journey and build a business that works for you.

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