ONWARD

ONWARD

KSh 1,500.00

Onward by Howard Schultz tells the story of how Starbucks navigated the 2008 financial crisis while staying true to its core values. Schultz shares his leadership journey, emphasizing resilience, innovation, and customer experience in rebuilding the brand. The book offers valuable lessons on business transformation, corporate culture, and staying committed to a company’s mission.

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EAN: 978-1-6091-382-2 Category:

Description

Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz is a memoir and business book that details Starbucks’ turnaround during the 2008 financial crisis. Schultz, the company’s CEO, shares how he returned to lead Starbucks through a period of decline, focusing on innovation, quality, and customer experience. The book highlights the challenges of maintaining a company’s core values while making tough business decisions. Schultz emphasizes the importance of leadership, resilience, and staying true to a company’s mission, even in difficult times. Through personal stories and business insights, Onward provides lessons on corporate culture, brand loyalty, and adapting to change. It is an inspiring read for entrepreneurs, leaders, and anyone interested in business transformation.

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