STRATEGIC MANAGEMENT CONCEPTS AND CASES

KSh 1,500.00

Strategic Management: Concepts and Cases provides a clear framework for analyzing, developing, and implementing business strategies. Combining theory with real-world case studies, it helps readers build critical thinking and decision-making skills for success in a competitive marketplace.

1 in stock

Order on Whatsapp

EAN: 9780130807854 Category: EDUCATIVE BOOKS

Description
Reviews (0)

Description

Strategic Management: Concepts and Cases is a comprehensive guide that equips students and professionals with the tools and frameworks needed to analyze, formulate, and implement effective business strategies. Blending theory with real-world applications, the book covers essential topics such as competitive advantage, global strategy, corporate governance, ethics, and innovation. Its case-study approach allows readers to apply strategic concepts to actual business scenarios, enhancing critical thinking and decision-making skills. Widely used in business schools and executive programs, this text is an invaluable resource for understanding how organizations can achieve long-term success in today’s dynamic marketplace.