ESSENTIALS OF STRATEGIC MANAGEMENT

Description

Essentials of Strategic Management is a comprehensive guide designed to introduce readers to the fundamental concepts and practical applications of strategic management. This book covers key topics such as competitive analysis, strategy formulation, implementation, and evaluation. Ideal for business students, managers, and professionals, it offers clear explanations, real-world examples, and actionable frameworks to help organizations achieve sustainable competitive advantage in dynamic markets. Whether you’re new to strategy or looking to sharpen your skills, this essential resource provides the tools and insights needed to navigate today’s complex business environment effectively.